Upside: Athletic Trainers 2020 Sports Tech Budget Survey Results & Impact from COVID-19 Crisis – Sports Biometrics Conference
These are the types of questions that we asked 31 sports teams, as part of our new Upside survey. In this article we summarized the key results of our survey.
It was apparent that in the past few weeks because of the COVID-19 crisis many sports teams, many of the teams and leagues that we work with, have been impacted financially. One of the most critical areas is sports technology.
As a result of the COVID-19 many sports teams had to revise their 2020 sports tech budget and plan to invest in technologies (GPS, wearables, HR monitor..) in 2020 and beyond.
WHAT WE DECIDED TO DO
In a quick turnaround, over the past 2 weeks we sent out a survey to athletic staff members of a large number of sports teams around the world.
The goal was to understand the impact of COVID-19 on the sports teams’ 2020 sports tech budget, which areas of sports were financially impacted, when they were now planning to invest in sports technologies, and in which types of emerging sports technologies they were planning to invest.
Respondents represented 31 different sports, from pro teams & organizations, including the MLS, NBA, NFL, NHL, MLB, Division 1 NCAA teams, European soccer teams and leagues (English Premier League), South American soccer leagues (Brazilian First division..), as well as healthcare organizations. Of note, we would like to thank all the teams and coaches that participated in this survey. We also like to acknowledge Innovate AT for its contribution to this survey as a tech partner. We would also like to personally thank Daniel Hayes (LA Dodgers), Skylar Richards (Orlando City FC/MLS), Derek Lawrance (SJ Earthquakes/MLS), Brian Lee (LA Children’s hospital), Leonard Zaichkowsky, and Manoel Coutinho (Botafogo FR) for their help making this survey a success. This is a follow up to our recent article gathering testimonials from Top coaches/trainers/Startups on what to do during COVID-19 crisis.
COVID-19 impacted Teams’ 2020 Sports tech budget
97% OF ATHLETIC TRAINERS AGREED THAT COVID-19 IMPACTED THEIR 2020 SPORTS TECH BUDGET
Over the past few weeks, many sports teams cut salaries of players and staff members sometimes by up to 50% in order to mitigate the impact of the COVID-19 on their top line and bottom line.
With that in mind, it was not a surprise to see that 97% of respondents agreed or strongly agreed that the COVID-19 crisis impacted their 2020 sports tech budget. Only 3% of the respondents said that the COVID-19 crisis had no impact on their 2020 sports tech budget.
Source: Upside 2020 Top Coaches Sports Tech Budget Survey Results, April 2020.
So the next question became: To what extend was your 2020 sports tech budget impacted?
37% OF COACHES’ 2020 SPORTS TECH BUDGET GOT CUT BY 20-50%.
As shown in the graph below, 37% of the athletic trainers surveyed reported a 20-50% cut on their 2020 sports tech budget. In addition, 13% of athletic trainers indicated a 50-70% budget cut, 20% of them reported a 10%-20% cut, and 27% of them reported a 70% budget cut. With that in mind it is fair to say that for most teams their 2020 sports tech budget got impacted by the COVID-19 crisis.
Source: Upside 2020 Top Coaches Sports Tech Budget Survey Results, April 2020.
COVID-19 impact on Teams’ 2020 Sports tech budget By Technology
GPS SYSTEMS AND HR MONITORING SYSTEMS GOT MOST IMPACTED BY COVID-19 CRISIS
Budgets allocated towards GPS and HR monitors were the most impacted by the COVID-19 crisis. In fact, as shown in the chart below, 56% of athletic trainers indicated that their budget allocated towards GPS systems got impacted while 48% reported that budget for HR monitors got impacted by the crisis. This makes sense as GPS and HR monitors are among the most popular types of technologies currently used by sports teams.
Other types of technologies that got impacted by COVID-19 were video analysis systems (36%), sleep trackers (32%), neurotech & mental health devices (32%), temperature screening & sensing solutions (20%), connected fitness equipments and solutions (16%), hydration/electrolyte monitoring solutions (12%), and esport equipments and solutions (4%).
Source: Upside 2020 Top Coaches Sports Tech Budget Survey Results, April 2020.
86% OF ATHLETIC TRAINERS PLAN TO INVEST AGAIN IN NEW SPORTS TECHNOLOGIES IN 1Q21
As shown in the graph below, given the low visibility on the future outlook, it was not surprising to see that 86% of the athletic trainers we surveyed indicated that they planned to invest in new sports technologies not until 1Q21. That being said, on the bright side, 10% of the athletic trainers said that they planned to invest in new tech in 4Q20. 3% of the even indicated that they planned to buy new technologies as early as 3Q20.
Source: Upside 2020 Top Coaches Sports Tech Budget Survey Results, April 2020.
Teams’ 2020 Sports tech Plan to Invest in New Technologies
48% OF ATHLETIC TRAINERS PLAN TO INVEST IN SLEEP TRACKERS VS 44% IN GPS VS 44% IN NEUROTECH & MENTAL HEALTH
As shown in the graph below, 48% of the athletic trainers we surveyed indicated that they plan to invest in sleep trackers in the future. GPS systems remained a top priority moving forward with 44% of the athletic trainers planning to invest in GPS systems while 44% of them planned to invest in neurotech & mental health devices. This does not come as a surprise as being on quarantine likely affected some players mentally and trainers want to make sure that they can address any mental issues moving forward. 32% of them also planned to invest in HR monitors and video analysis systems. 32% of the athletic trainers also planned to invest in temperature sensing & screening solutions. This makes sense as many sports leagues plan to do temperature screening of players before each games when the competition resumes.
Hydration/electrolyte monitoring solutions also gathered a lot of interest with 24% of the respondents indicating their plan to buy hydration/electrolyte monitoring solutions. Lastly, 16% of athletic trainers also indicated their plan to invest in connected fitness (Peloton, Tonal..) in the future.
